Business practices for complementary therapies (C&G)

This course includes the key business criteria required for complementary & beauty therapies, what research is required and how to plan and prepare a business plan. It meets the criteria for all the regulated qualifications awarding bodies.

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“If you fail to plan, you are planning to fail!”

― Benjamin Franklin

Proper planning is fundamental to success. Success only comes to those with determination, who set concrete goals in life. Successful people have short term, medium-term and long term goals.

Course curriculum

1. Introducing the City & Guilds Business Practice for Complementary Therapies
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2. The aim of this course
3. How to use this platform
4. What you need to know
5. Facebook group
1. Is business right for you?
2. Create your tribe
3. Business structure
4. Business bank account
1. Income opportunities
2. Employed or self-employed – that is the question.
3. Contract types & employer responsibilities
4. Full-time and part-time contracts
5. Zero-hours contracts
6. Fixed-term contracts
7. Agency staff
8. Freelancers, consultants and contractors
9. Employing family, young people and volunteers
10. Pink Pig Financial guide
1. Is there a need for your offer?
2. Market research*
3. LOCATION, LOCATION, LOCATION...
1. Health & Safety
2. IOSH Guidance
3. Activity 1 - Health & safety legistaltion
4. Consumer protection
5. Activity 2 - Consumer protection
6. Employment legislation
7. Activity 3- Employment legislation
8. Insurance
9. Music
10. Background Music Tariff - Hairdressing and Beauty Salons
11. Tax
1. Introduction
2. Your ideal client
3. Personal branding
4. Public relations (PR)
5. Claim your name
6. Promotional activities
1. Business costs
2. Expenses spreadsheet
3. profit & Loss - tax calculation
4. Cashflow
5. Record keeping
1. Operational Processes
2. Google Business Page
3. Mailerlite - website & client mailing list
4. Collecting payments
1. Marketing principles
2. Off-line promotional materials
3. Email marketing
4. Online marketing
5. Why do you need a website?
6. Search engine optimisation (SEO)
7. Google
8. Social Media
9. Marketing collateral
1. Money
2. Operations
3. Marketing
4. Outsourcing
1. What is a business plan
2. Executive summary - Planning - Why, What, Where, How, Who & When......
3. 2. The business Overview
4. 3. Your Market
5. 4. SWOT analysis
6. 5. Operation & strategy
7. 6. Marketing and sales plan
8. 7. Insurance and legal requirements
9. 8. Financial plan
1. Notes of guidance
2. Task 1a Produce a report about researching complementary therapies business
3. Task 1b: Produce a comparison for different employment opportunities
4. Task 1c Produce a business plan for a self-employed Complementary Therapist
5. Financial plan
6. Task 1d: Promotional Materials
7. City & Guilds marking criteria explained

About this course

£99.00
77 lessons
1 hour of video content

Instructor(s)

Director of training at Phoenix Louise Phoenix Searles

I’ve been involved with education & training since 1993 as a college lecturer, examiner & lead verifier with City & Guilds. Since 2001, I have been fortunate enough to help many people gain a ‘Career after Children’ creating flexible learning plans incorporating the units they would like to study. My main focus is on enhancing the quality of the learner’s journey, whilst meeting the industry’s needs and expectations to create a quality provision. Therapy Learning Resources is an extension of the provision which I first developed to help our adult learners embrace the complexities of gaining regulated qualifications whilst not compromising the support to their family.

Join our therapy group

This course is full of useful links to progress your knowledge and promote collaboration. You will also be part of the Phenix Family support group

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