“If you fail to plan, you are planning to fail!”

― Benjamin Franklin

Proper planning is fundamental to success. Success only comes to those with determination, who set concrete goals in life. Successful people have short term, medium-term and long term goals.

Course curriculum

  • 1

    About this course

    • How to use this platform

    • The aim of this course

  • 2

    Understand the key business criteria required for complementary therapies

    • Is business right for you?

    • Create your tribe

    • Business structure

    • Business bank account

  • 3

    Employment opportunities

    • Income opportunities

    • Employed or self-employed – that is the question.

    • Contract types & employer responsibilities

    • Full-time and part-time contracts

    • Zero-hours contracts

    • Fixed-term contracts

    • Agency staff

    • Freelancers, consultants and contractors

    • Employing family, young people and volunteers

  • 4

    Research a business concept

    • Are you ready for business?

    • Market research*

    • LOCATION, LOCATION, LOCATION...

  • 5

    Legal requirements of running a business

    • Health & Safety

    • IOSH Guidance

    • Activity 1 - Health & safety legistaltion

    • Consumer protection

    • Activity 2 - Consumer protection

    • Employment legislation

    • Activity 3- Employment legislation

    • Insurance

    • Music

    • Background Music Tariff - Hairdressing and Beauty Salons

    • Tax

  • 6

    Support

    • Money

    • Operations

    • Marketing

    • Outsourcing

  • 7

    Marketing and public relations

    • Introduction

    • Personal branding

    • Public relations (PR)

    • Client Avata*

    • Claim your name

    • Promotional activities

  • 8

    How to promote complementary therapies

    • Marketing principles

    • Off-line promotional materials

    • Email marketing

    • Online marketing

    • Why do you need a website?

    • Search engine optimisation (SEO)

    • Google

    • Social Media

  • 9

    Prepare a business plan for self-employment

    • What is a business plan?

    • 1. The executive summary

    • 2. The business overview

    • 3. Business description

    • 4. Market analysis

    • 5. Operating plan

    • 6. Marketing and sales plan

    • 7. Financial plan

    • Expenses spreadsheet

    • Profit & Loss

  • 10

    Assignments

    • Notes of guidance

    • Marking criteria explained

    • Task 1a Produce a report about research into complementary therapies

    • Task 1b: Produce a comparison for different employment opportunities

    • Task 1c Produce a business plan for a self-employed Complementary Therapist

    • Task 1d: Produce promotional materials

Instructor(s)

Director of training

Louise Searles

I’ve been involved with education & training since 1993 as a college lecturer, examiner & lead verifier with City & Guilds. Since 2001, I have been fortunate enough to help many people gain a ‘Career after Children’ creating flexible learning plans incorporating the units they would like to study. My main focus is on enhancing the quality of the learner’s journey, whilst meeting the industry’s needs and expectations to create a quality provision. Therapy Learning Resources is an extension of the provision which I first developed to help our adult learners embrace the complexities of gaining regulated qualifications whilst not compromising the support to their family.

Join our therapy group

This course is full of useful links to progress your knowledge and promote collaboration. You will also be part of the Phenix Family support group